Volkswagen CC 2018 | Sense of Beauty

By enumerating the classic cases of rational aesthetics in the fields of art, architecture, and industrial design, each of the design features of the new CC is correspondingly elicited accordingly, and the rational design behind the aesthetics.

The video is in the form of animated footage and footage through a shed shot, highlighting the overall shape of the new CC, U-shaped front face, hatchback, curved waistline.

Full Credits

• Client: Volkswagen
• Agency: Liang Cang
• Production: Gumlab
• Director: Wen Shi
• Creative: Jackie
• Modeling/Texture: Chris Angelius
• CG Animation: Gumlab, Shannon Hoyne, Chris Angelius, Rory McLean
• Music: Daniel McCagh